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Notes for the Instructor: This proposal assignment offers visually-oriented alternatives to the traditional essay and gives students the opportunity to create a web site, a short film, or a PowerPoint presentation. Attached are two examples of PowerPoint presentations, a rough draft and a final draft that has been revised for aesthetic and persuasive appeal. To implement this assignment, the instructor will need to specify a more exact prompt and the specific guidelines necessary to complete the project (for example, the length of a short film [recommended: 5–10 minutes] or PowerPoint presentation [recommended: 20 minutes]), the number and type of sources to be used (the assignment currently requires a minimum of five), the grading specifications, and the due dates.

Assignment Description: Creating a proposal argument

Category: Individual project

Goals: This project is designed give students practice in producing visual proposal arguments; to lead them to demonstrate facility with the tools of visual rhetoric; and to think critically and carefully about the relationship between aesthetics and arguments, or between visual rhetoric and persuasion. Students will research a specific proposal and create a web site, a PowerPoint Presentation, or a short film as the medium for presenting their proposal argument. The objective is to present a well thought-out proposal that offers a viable solution to an issue that interests you, and that identifies a specific plan of action for your reader.

Tasks:

• Choose a controversial or debatable issue that is related to the material and topics of the course and that is as narrowly and clearly defined as possible.
• Identify a target audience that is affected by this problem and plan to structure your argument to reach this audience.
• Design a web site, create a short film, or design and present a PowerPoint presentation that posits a strong argument for your proposal.
• Student progress on this project will be measured in three stages: with a topic proposal, a rough draft, and a final draft.

Guidelines:

• Your project should consist of two primary components:
• A description of the situation, and what makes it a problem.
• A detailed discussion of your proposed solution to this problem. This should act as a “call to action” for your audience. You should discuss not only the reasons for your proposal, but also how it would be put into action, including both the costs (financial and/or personal) and benefits of implementing your proposal. Discuss what (if anything) has already been done about this issue, and why these solutions have been less than satisfactory.
• Your project should show that you’ve taken the time to do careful and thorough research, and investigated all relevant aspects of this issue. Some topics will require more research than others, depending on what is available and how concretely your problem can be measured, but all papers and projects should have a minimum of five sources.
• For web sites: In addition to having text in the web site itself, please cut and paste the text of your site and paste it into a word document that you also submit with your rough draft and final project; this textual component should be roughly 4-5 pages long, double-spaced (not counting the bibliography).

Topic Proposals: Your topic proposal should include the following:

• Your topic
• Some discussion of why the reader should care about this issue
• Your proposed “solution”
• Some examples of what else has been done about this problem
• Costs and benefits of your solution
• A brief description of the format your final project will take (web site, short film, or PowerPoint presentation).

Rough Draft: Your web site or short film should be fairly well fleshed out, and although they may not have all of the content you plan to incorporate into the final product, they should be close to the completed stage. If you elect to do a PowerPoint presentation, you should have all of your slides set up (even if you plan to revise them), and you should also have a Word document summarizing what you plan to say about each slide.

Grading: These projects will be graded for their visual as well as textual content; the visual component and presentation will account for 25% of your assignment grade, and the textual component will account for the remaining 75%. Be sure to include a bibliography (yes, even for short films).