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These blog entries represent the views of their authors, not necessarily those of the CWRL, the University of Texas at Austin, or any of its affiliated entities.

Security Vests and Doctoring Photos

Cannon advertisement photograph of photographers taking pictures with the red vests on.  The text reads: Inspired.  By Cannon.

Although Cannon probably sells a lot of photography equipment to journalists, according to a www.news.com article, they made some of these loyal customers very angry when the NFL made it mandatory for photojournalists to wear a red vest with the Cannon logo on it for "security" reasons.

The NFL claimed that the logo was just a representation of the financial support of Cannon, but the photographers objected to being forced to become walking (and photographing) advertisements for Cannon. The claim is clear on that one; if you're a professional photographer and you're walking around with a Cannon logo on your chest, people MIGHT make a connection between the two.

The image above also illustrated how Cannon is also involved in other forms of questionable advertising. This ad shows professional photographers using lenses on the end of the white lens hoods. There shouldn't be lenses on the end of lens hoods; that negates the purpose of the hood. Here's another photo that's un-altered to compare:

Photo of photographers using the same white lens shades in the first paragraph; this time there are lenses on the end.

So they used these photographers for an ad, and then altered the photo, implicating the photographers in their rather unethical statement.

It's interesting to see a company whose credibility is based on their savvy about images, using images so carelessly. They're using these images to make claims that are false.

Comments

no to Canon

And that's why I shoot Nikon.

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