viz.

This poster is a political advertisement for the SVP (in English, the "Swiss People's Party"), a far-right political party in Switzerland that has made anti-immigration policies a centerpiece of its campaign in an upcoming election. The posters have been controversial: the tagline reads "to create security," and the image depicts three white sheep booting the black sheep from the swiss flag, presumably symbolic of Swiss territory.

In fact, deportation is an important component of the SVP's proposed immigration polices, including a proposal to "let judges deport foreigners after they serve prison sentences for serious crimes. The measure also calls for the deportation of the entire family if the convicted criminal is a minor. Human rights advocates warn that the initiative is reminiscent of the Nazi practice of Sippenhaft, or kin liability, under which relatives of criminals were held responsible and punished for their crimes" (NYT).

Although comparisons to Nazism are usually taken to end arguments rather than advance them (see reductio ad Hitlerum), in this case the comparison may be apt--and not only because of the SVP's policies. Consider this short film, called "Heaven or Hell," that was also created by the SVP as a political advertisement in its campaign:

The film is a thorough compilation of basic propaganda techniques: flames, black-and-white vs. color, the threat of violence against women (and the underlying assumption that women are helpless in the face of such violence). At the end of the film, the text reads "the choice is clear" ("Die Wahl ist klar"), and the use of klar/clear (imposed over the smiling, shiny Swiss couple) only reinforces the underlying metaphor of opacity/darkness as "pollution" that the poster presents in visual terms.

It'd be nice to think that because of its lack of subtlety, this video could easily be written off, but some of the YouTube comments suggest otherwise: "simple, true, effective"; "Awesome!!! We need a video like this in the U.S.A."; and "It's absurd to see the SVP described as 'extremist' and their message labeled 'propaganda'."

One final example of SVP propaganda: