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Digital forensicsSubmitted by John Jones on Mon, 2007-10-01 22:09.Digital Manipulation | photography | retouching | rhetoric of science | science | Visual Rhetoric
The New York Times has posted an interview with Dartmouth’s Hany Farid, the creator of “digital forensics.” Here’s how Dr. Farid describes the field:
Dr. Farid makes some other interesting claims as well. Since 1990, the percentage of fraud cases involving photos has risen from 3 percent to 44.1 percent. While the majority of the interview focuses on digital manipulation in scientific research, clearly photographic forgery is becoming a significant problem in all areas of society. Trackback URL for this post:http://viz.cwrl.utexas.edu/trackback/146
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One of those areas of society that photographic forgery is affecting is the fashion/beauty industry. I saw a Dove ad today in a visual rhetoric presentation by John Ruszkiewicz. The ad shows the process that a model goes through before a photo is taken (the usual professional hair and makeup) and then what happens to the photo after the photo is taken. The model's features are completely altered. Her neck is elongated, her shoulders are altered, her eye-color is altered, her hair color is altered. These images are presented to the public as real, but clearly the resulting image is not of a real person. This particular ad can be found on youtube.com. I believe it was titled "Dove Evolution."