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Instant Yeezy: “Be Kanye” ad campaign

Submitted by John Jones on Tue, 2008-08-05 17:31

According to the interwebs, these ads, explaining how you can buy a pill to transform you into Kanye West, are for Absolut Vodka.

Be Kanye West ad on New York subway, take a pill and be Kanye West

Mr. West’s tongue-in-cheek appearance marks the second collaboration with the vodka company, which is sponsoring his “Glow in the Dark” tour this summer.

In a video at the Web site bekanyenow.com, which is designed to resemble an infomercial, Mr. West sells tablets called “Be Kanye” that promise to transform the taker into “Kanye” for a four-hour duration. “How many times have you told yourself, ‘I feel famous and powerful on the inside, but nobody sees it that way on the outside?’” he asks.

via SuperTouch

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