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Political Marketing

Obama's use of political marketing is one of the most impressive in recent history, but he is not the first candidate to sell himself like cornflakes. Check this

http://www.youtube.com/watch?v=nplm1G7t5UE

This Kennedy ad and the image presented are evocative of the marketing techniques that were used in TV commercials during the late 1950s and early 1960s. Check this Brylcreem ad from the 1950s.

http://www.youtube.com/watch?v=jRcRIbExrfg

Kennedy exuded the kind of sexual charm that Brylcreem promised by turning a head of average hair into a well coiffed hairdo. Both the campaign ad and the commercial also make use of corny but catchy tunes that were common in television advertisements at the time.

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