viz.

It is a pretty logo, isn't it? But in keeping with my deflationary style, I want to point out (and I'm not the first; the idea was not an original one of mine) the resemblance between Obama's logo and the logo for PepsiCo:

But maybe this is appropriate, given some of Pepsi's old slogans that would not be out of place in describing Obama or his supporters: "The Choice of a New Generation" or, more recently, "GeneratioNext."

To be clear, I'm not alleging plagiarism; just a slight similarity that is kind of funny to me. This logo has elicited a lot of commentary (in such a long primary cycle, what is left to talk about?): the slideshow in the NYT John wrote about earlier, which led to a lot of discussions elsewhere (see here or here).

But I think it also speaks to a point others have made about the extreme success the Obama campaign has had in marketing itself by branding itself. One blogger writes,

Watching Obamamania unfold over the last few days, I have gradually come to the realization that we are living through the first Presidential campaign that is being marketed like a high-end consumer brand. [...] The end result is that great brands are fungible. They can be all things to all people. The branding approach liberates Obama to be the candidate of the MoveOn wing and of national unity. That’s not a criticism. It is a compliment. Now we’ll see if it stands up in the land beyond the energized core, in the land of 50% plus one nationally, where evangelism alone is not enough.

For more of this kind of this argument, see here or here or Google "Obama branding."