viz.

By reproducing it, I'm probably playing right into the hands of the creator of this image, but, I thought it deserved to be commented on here:

The copy reads, "Terrorism-related deaths since 2001: 11,337 • Tobacco-related deaths since 2001: 30,000,000."

First spotted at Andrew Sullivan, but it's also up at Wonkette and Gawker, where one commenter wrote, "Ugh. That's offensive enough to almost make me want to take up smoking."

It's tied to an organization called "Action on Smoking and Health," which has posted a page about the ad on their web site (and has invited the public to respond). While the page states that the ad campaign has only been circulated in draft, it also notes that "The controversy is not so much over the numbers, but rather over whether the analogy is a fair and meaningful one, and whether it is appropriate to compare deaths caused by terrorists (either on 9/11 or more generally) with deaths caused by smoking."

Indeed. What say you, .viz?

It's probably also worth noting (as others have, and as ASH acknolwedges) that the concept is not original: