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You are probably right about
You are probably right about the jury being out concerning whether Jesse Dylan's mode of social engagement is organic or synthetic. As I pointed out, it is apparent that his participation in creating a movement for change has not yet matured. The reaction to his video has definitely been "organic." We will see if the follow up continues in this fashion. You say that the response to his video has opened up "opportunity for discourse." What will the fruits of this discourse be? I still say that the elder Dylan mastered a more organic idiom in his approach to social change and visual rhetoric. Editing footage of a politician's speech and footage of different artists and speakers singing and reciting the words to this speech does indicate that Jesse has inherited his father's gift of fusing words and images. If he were to, perhaps, disguise Scarlett Johansson as Hattie Carroll, he might move closer to tapping into the organic, cultural wellspring that his father tapped into.
We should also step back and recognize that the vision which appears in the video is just as much Will.I.Am's and Barack Obama's as it is Jesse Dylan's. It remains to be seen what the essence of his visions are as he continues along the rode set by his work in this video.