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I like your interpretation -
I like your interpretation - including some kind of sports equipment would have contextualized these injuries in a way that certainly challenged gender norms. But unfortunately, I don't think that's what they were going for. The product being sold in these ads (sport bras) seems to imply that the women's injuries are caused by out-of-control cleavage - hence, the need for these (better and more containing) support bras. I think that's another reason of what grosses me out so much about these, the idea that women's bodies could cause this kind of battery.