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This, of course, makes me
This, of course, makes me think of Art Spiegelman's Maus, a memoir of his father's survival that is not only written in comic book form, but also represents the characters as anthropomorphized rats, pigs, etc. I read it for a class (a notably popular class) called Representing the Holocaust, and the reasons that drew people to the book (form (low art), narrative (nested and self-reflective), characters(displacement through animals)) were also the points of discomfort with the critics. I can't say I loved the book, because an effective chronicle of trauma is itself traumatizing, but what I did appreciate about the text was its difficulty, how despite being presented as a comic, it resisted reducing the "subject" to something that can be altogether accessible. And this is perhaps what bothers me with the project at hand, and as you pointed out, its isolation of the "subject" from perpetrators and victims. Something that I like about the MTV campaign is that you are indicted (albeit only along the lines of the victims) in the "like us" and not encouraged to see the Holocaust as a "subject" out there or something altogether foreign or external. I think the ads could go further, though, and remark that the Holocaust not only happened to people "like us" but was also supported by people "like us." This would more effectively communicate (albeit in perhaps a less benevolent manner) that note about perpetrator and hero.