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Power over the Body
I think this new tattoo whose purpose is to depict health is just another form of exerting control over a body that we really don't have that much control over. This is the same purpose behind the self-mutilating tattoo that you refer to. I think many people tattoo themselves to exert control over a body that they had no role in choosing--this nipple tattoo is just another form of control over a disease, or over decision to get a mastectomy which isn't really a decision but a requirement.