viz.

Can you guess why these two are so happy?

Is it because

A. Online recipes are the best recipes?

B. The white powder in that bowl isn’t flour?

C. They have a standby electrical generator, so while everyone else in their neighborhood is cold and powerless, they can still surf the web and set their lights to supernova?

If you guessed C, you are correct. Thanks for playing.

More seriously, I enjoy how unashamed this bit of marketing is. If you can afford to own a standby generator, it says, then you deserve to be happy while other poor schmucks are in the dark. I don’t know that I’ve ever seen an advertisement that insinuates the callousness of its target audience so blatantly. In fact, that might be a good classroom exercise for teaching advertisement: find an ad that is better (should it be worse?) at demonstrating how the product for sale can be used in shameful ways and then uses this demonstration as a selling point.